For NJ Mvondo’s campaign for Yolo County District 4 Supervisor, I was brought on to develop a visual identity that reflected her values, personality, and community-focused approach while still feeling polished and credible within a political campaign.

ROLE
Brand Identity Designer

FOCUS
Brand Identity · Campaign Design · Digital + Print

The Identity

I developed the campaign’s logo, color palette, supporting graphic elements, and overall visual system, creating a brand that felt professional without losing the warmth and accessibility behind the candidate’s message.

Once the identity was established, I created a brand toolkit to help maintain consistency across campaign communications and worked with the campaign team to translate the new look across social media, yard signs, fundraising invitations, and other outreach materials.

Selected Work
Brand identity · Logo design · Brand guidelines · Social media · Yard signs · Fundraising materials · Campaign collateral