Creative Direction

I developed the visual identity and supporting campaign materials for the festival with the goal of creating something that felt vibrant, welcoming, and reflective of the many cultures and communities represented throughout the event.

After establishing the event identity, I carried the design across a variety of promotional and on-site applications, including posters, postcards, lawn signs, banners, A-frame signage, schedules, and other event materials. The visual system needed to feel cohesive across each piece while remaining flexible enough to support both marketing and attendee navigation.

Selected Work
Visual identity · Event branding · Posters · Direct mail · Environmental graphics · Wayfinding · Event signage