Conceptual Brand Identity · Festival Design · Campaign Development

Sunset Ends is a conceptual dance music festival created as an exploration of event branding, audience strategy, and experience design.

Inspired by Sacramento’s riverfront and the energy of electronic music culture, the concept brings together established and emerging artists for a large-scale outdoor festival built around music, immersive visuals, lighting, and community.

Creative Direction

I developed the festival’s brand strategy, personality, visual identity, and supporting campaign system with the goal of creating something that felt energetic and contemporary without relying on the visual conventions typically associated with electronic music festivals.

The identity was designed to work across promotional graphics, digital applications, environmental elements, and the larger festival experience.

Selected Work
Brand strategy · Visual identity · Festival branding · Campaign design · Digital graphics · Environmental applications