Conceptual Brand Identity · Packaging · Campaign Development · Art Direction

Madame Rue is a fragrance and candle concept inspired by mystery, romance, and a little bit of magic. Drawing inspiration from the character Madame Rue in Love Potion No. 9, the brand explores the idea of fragrance as something that can create a mood, tell a story, or feel almost like a potion of its own.

Creative Direction

I developed the visual identity around a balance of elegance, mystery, and playful mysticism. Rather than leaning completely dark or gothic, I wanted the brand to feel luxurious and intriguing while still having a sense of personality and fun.

The identity combines expressive typography, vintage-inspired details, rich imagery, and packaging elements designed to make each fragrance feel like part of the larger Madame Rue world.

Selected Work
Brand identity · Art direction · Packaging design · Typography · Product design · Brand applications